Understanding the Phases of a Bear Market: A Complete Breakdown

Introduction

Pickleball, a sport that blends elements of tennis, badminton, and table tennis, is taking India by storm. The growth has been nothing short of phenomenal — a 275% jump in three years, with over 60,000 active players and over 1 lakh casual players trying their hand at the game by the end of 2024. Investors and startups have taken note, betting that pickleball might just be India’s next sporting revolution — similar to how the IPL transformed cricket.

Rewind to 2014, and the scenario was different. Cricket’s TV viewership was plummeting, with Gross Rating Points (GRP) dropping by 40% over six years. But then, the Pro Kabaddi League emerged and attracted 435 million viewers, proving that Indians were ready to embrace new sports. Post-pandemic, when gyms were shut and contact sports were risky, people craved a fun, low-contact activity that offered both fitness and community. Pickleball filled that void perfectly, offering a simple yet engaging game that caters to everyone — from Gen Alpha to Boomers.

1. What is Pickleball?

Pickleball originated in 1965 in the United States as a family backyard game. Over the decades, it gained traction as an easy-to-learn sport that combines elements from tennis, badminton, and table tennis. It is played on a smaller court with paddles and a perforated plastic ball, making it an ideal sport for players of all ages and skill levels.

1.1 Why is it Called Pickleball?

Interestingly, the quirky name has two possible origins. Some believe it was named after the inventors’ family dog, Pickles, who used to chase the ball. Others suggest that the term came from “pickle boat,” a term in rowing referring to a crew of leftover rowers, reflecting the mix of sports that inspired pickleball.

1.2 How Pickleball is Played

The game is played on a court similar to a badminton court but with a net lower than that of tennis. It can be played in singles or doubles format. Players use paddles to hit a plastic ball with holes across the net, aiming to score points by preventing their opponents from returning the ball.

2. The Meteoric Rise of Pickleball in India

Pickleball’s journey in India has been nothing short of remarkable. While the sport started gaining attention around 2014, its real boom came post-pandemic when people sought a fun and accessible way to stay fit. The simplicity of the game attracted a diverse age group, making it a social activity as much as a sport.

2.1 Key Statistics That Highlight the Growth

• Early 2024: 200 operational courts across India
• Present Day: 1,200+ courts, with 3–4 new courts added every week
• Projected by 2028: Over 1 million active players and 2,500 courts

The growth trajectory is impressive, and with the right infrastructure and support, pickleball could soon become a household name.

3. Why Investors are Betting Big on Pickleball

With such rapid growth, it’s no surprise that investors are flocking to the pickleball ecosystem. From sports startups to venture capital firms, everyone wants a slice of the pie. The potential for high returns is evident, with the sport offering various avenues for monetisation.

3.1 VC-Backed Startups and Big Deals

Goodland Pickleball raised 780 lakhs on Shark Tank, while Bengaluru-based GoRally secured $750,000 from top investors. The investment opportunities go beyond just building courts, with startups focusing on:

• Booking platforms
• Equipment manufacturing
• Coaching and training programs
• Tournament organisation

This influx of funding has created a thriving ecosystem that extends far beyond just the playing facilities.

4. The Ecosystem Beyond the Courts

Pickleball is more than just a sport — it’s a lifestyle. Much like how the US has built a thriving ecosystem with sports cafés, booking apps, and VC-backed startups, India is now poised to do the same.

4.1 Creating a Social Experience Around the Sport

Pickleball blends fitness with social interaction, creating an experience that resonates with players of all ages. Social leagues, weekend tournaments, and community events are rapidly transforming the game into a lifestyle choice, much like how gyms and yoga studios have become lifestyle brands.

5. Challenges Facing Pickleball in India

Despite its meteoric rise, pickleball faces several challenges in India. Urban areas, where space is a premium, make it difficult to build new courts. Moreover, the adaptation of existing sports facilities like tennis courts and gyms presents logistical hurdles.

5.1 Adapting Existing Sports Infrastructure

To counter space limitations, many gyms and tennis courts are adapting to include pickleball. However, unless this transition is managed carefully, it could limit the potential for new entrants to the market. Moreover, there is a risk that pickleball could become an elite sport if it gets premiumised, similar to tennis or golf.

6. The Role of Technology in Pickleball’s Growth

As pickleball grows, technology is playing a crucial role in enhancing the experience. From booking platforms to AI-powered coaching apps, technology is making the sport more accessible and enjoyable.

6.1 Online Communities and Social Media Impact

Online communities are helping build an engaged player base, with platforms such as Instagram and YouTube playing a significant role in spreading awareness. Influencers and celebrities have further amplified the game’s reach, creating a buzz that has drawn more players to the sport.

7. Why Pickleball Appeals to All Age Groups

One of the biggest reasons behind pickleball’s meteoric rise in India is its universal appeal. Unlike sports that require years of training and high fitness levels, pickleball is easy to learn and can be enjoyed by people of all ages. Its low-impact nature makes it ideal for seniors, while its fast-paced and competitive edge appeals to younger generations.

7.1 A Sport That Bridges Generations

Pickleball’s simplicity makes it accessible to people across age groups, allowing families to bond over a common activity. Grandparents, parents, and children can all enjoy a game together, making it a rare sport that promotes intergenerational bonding. This inclusivity has led to an increase in family-oriented pickleball events and leagues, further strengthening the community around the sport.

8. How India Can Replicate the US Model

The United States has successfully transformed pickleball into a billion-dollar industry by creating an ecosystem that goes beyond just playing courts. India can learn from this model and create a similar thriving environment.

8.1 Success Stories from the US

In the US, pickleball has become more than just a game — it’s a lifestyle. Sports cafés, dedicated booking apps, and merchandise lines have added multiple revenue streams. Companies like PicklePlay and DUPR (Dynamic Universal Pickleball Rating) have created digital platforms that facilitate gameplay, while sports cafés offer a social setting where people can relax after a match. India has the potential to replicate this success by creating similar ecosystems that integrate social, technological, and commercial elements.

9. Potential Revenue Streams for Pickleball Businesses

As pickleball grows in India, a wide range of business opportunities is emerging. Investors and entrepreneurs can tap into several lucrative revenue streams that go beyond just court construction.

9.1 The Rise of Pickleball Tournaments

With increasing interest in competitive play, pickleball tournaments are rapidly gaining popularity. Local, state, and national-level tournaments not only provide opportunities for players to showcase their skills but also open avenues for sponsorships, ticket sales, and broadcast rights. Organising tournaments can become a profitable venture, with corporate sponsors keen to associate their brands with this rapidly growing sport.

Other Revenue Streams Include:

• Court Rentals and Memberships: Offering pay-per-session models or annual memberships for frequent players.
• Equipment and Merchandise: Selling paddles, balls, apparel, and accessories.
• Training Academies: Establishing professional coaching centres to nurture young talent.
• Booking Platforms: Developing apps that allow players to book courts and find partners.

10. Government Support and Policy Changes

For pickleball to sustain its growth in India, government support and policy changes will be critical. Recognising pickleball as a mainstream sport can open the door to funding, infrastructure development, and integration into school sports programmes.

10.1 Integration into School and College Curriculums

To ensure long-term growth, pickleball should be introduced at the grassroots level. Including it in school and college curriculums can nurture young talent and create a pipeline of future champions. Schools can also host inter-school pickleball tournaments to foster competitive spirit and increase participation.

Additionally, government initiatives to provide affordable access to sports infrastructure in urban and rural areas can ensure that pickleball remains inclusive and accessible to all.

11. How Pickleball is Building a Thriving Community

Pickleball’s growth in India is not just about numbers — it’s about creating a strong, engaged community. Local clubs, associations, and community-driven events are playing a crucial role in fostering a sense of belonging among players.

11.1 Encouraging Grassroots Participation

To build a sustainable future for pickleball, grassroots participation is key. Schools, community centres, and housing societies are becoming hubs for introducing new players to the game. By making equipment affordable and offering free introductory sessions, these initiatives are ensuring that pickleball remains inclusive.

Moreover, community-driven tournaments and leagues encourage players to stay involved, helping pickleball maintain its momentum and continue to grow.

12. Pickleball as a Fitness Revolution

Pickleball is more than just a fun pastime — it’s a fitness revolution. The game offers numerous physical and mental health benefits, making it a preferred choice for those seeking a low-impact yet effective workout.

12.1 Why Pickleball is the Perfect Alternative to Gyms

Unlike traditional gym workouts that can be monotonous, pickleball is dynamic and engaging. It provides a full-body workout that improves cardiovascular health, boosts agility, and enhances hand-eye coordination. Moreover, it is less likely to cause injuries compared to high-impact sports, making it a safer and more enjoyable fitness option for people of all ages.

Health Benefits of Pickleball Include:

• Improved Cardiovascular Fitness: Sustained movement boosts heart health.
• Enhanced Reflexes and Agility: Quick gameplay sharpens motor skills.
• Weight Management: A fun way to burn calories and stay in shape.

13. Addressing Inclusivity and Accessibility Concerns

As pickleball grows, ensuring inclusivity and accessibility will be crucial to maintaining its mass appeal. If the sport becomes overly commercialised or premiumised, it risks alienating a large portion of potential players.

13.1 Creating Safe and Welcoming Spaces for Women

To encourage female participation, it is essential to create safe, inclusive environments. Dedicated leagues for women, workshops focused on skill development, and ensuring safety in public play spaces can make pickleball more accessible to women of all ages. Moreover, promoting female role models in the sport can inspire more women to take up the game.

14. Role of Corporate Sponsorships in Fueling Growth

Corporate sponsorships have the power to accelerate pickleball’s growth by providing financial support and visibility. As pickleball gains popularity, brands are eager to associate with the sport to tap into a growing audience base.

14.1 Brand Endorsements and Celebrity Involvement

Celebrity endorsements have already played a significant role in popularising pickleball in the US. A similar trend is emerging in India, with influencers and public figures showcasing their interest in the game. Celebrity-owned pickleball leagues and franchise models could further boost the sport’s popularity and attract even more investors.

15. The Future of Pickleball in India

The future of pickleball in India looks incredibly promising, but maintaining momentum will require a balanced approach. While commercial success is essential, preserving the sport’s accessibility and community-driven spirit is equally important.

15.1 What Needs to Be Done for Sustained Growth

For pickleball to cement its place in India’s sporting landscape, a few key steps are essential:

• Ensuring Affordability: Keeping equipment and court access affordable to maintain mass appeal.
• Government and Private Sector Collaboration: Joint initiatives to create infrastructure and promote the sport at the grassroots level.
• Innovative Business Models: Leveraging technology and partnerships to build sustainable revenue streams.

Conclusion

Pickleball is more than just a sport — it’s a phenomenon that is sweeping across India. With rapid growth, enthusiastic investors, and an ever-expanding community, the sport is on the brink of transforming India’s sports culture. However, ensuring that pickleball remains accessible and inclusive will be key to its long-term success. As India gears up for its pickleball revolution, the challenge will be to balance commercialisation with inclusivity, ensuring that the sport continues to thrive across all demographics.